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CASE STUDIES

WEBSITES - CASE
STUDIES
Includes: Website
Development,
Website Layout,
Website Copy |
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Click on a thumbnail image below
to view project samples.
Files are .pdf Adobe Acrobat.™ If not installed, click
on the Acrobat Viewer for a quick
download & instructions |
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Project: Create and
maintain WEBSITE for non-profit women's networking group
Challenge: Gather information from all members of networking group
and create website that showcased all the different businesses. Write
background copy for group as well as for business owners. |
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Project: Develop
concept, content and navigation strategy for online retailer WEBSITE
Challenge: Research competitive sites, develop goals and strategies
and then develop layout, navigation and content for online retail website.
Work with management, graphic design and IT to bring online. |
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Project: Develop
concept, content and navigation strategy for community neighborhood WEBSITE
Challenge: Develop online strategy and relevance of different
content for gated community neighborhood with 400+ homes. Develop layout,
write content, find relevant links and information. Update regularly to
keep residents informed. Create and maintain newsletter lists and write
monthly ezines to keep residents informed. |
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Project: Write and
create WEBSITE for high school scholarship award
Challenge: Create a memorial scholarship for a annual
student-athlete scholarship. Include how to apply, qualities sought, and
historical information on the namesake for the scholarship. Update with
annual winners.
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Project: Write and
create WEBSITE for test prep services company
Challenge: Develop an informative website for a test prep services
business. Include workshop schedule, background information, corporate
biographies, class descriptions, information about the certification exam
and how to sign up for classes. |
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Project: GHOSTWRITE
website copy for business owner
Challenge: Develop copy, headlines and layout for website for
service provider, based on competitive sites and target audience
knowledge. Repackage services and present in a simple, clear manner. |
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Project: WEBSITE COPY
for Professional Networkers Group
Challenge: Create copy for introductory ezine, brochure and website
for a group of professional small business owners. Develop short targeted
copy for 20+ businesses to introduce services and highlight unique
competitive benefits. |
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Project: Write
PRIVACY STATEMENT for website
Challenge: Research competitive privacy statements and write a
statement for online retailer. |
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Project: Write
PROMOTIONAL COPY for online retailer.
Challenge: Conceive and develop promotion that donates proceeds
to non-profit organization in return for sales. Write homepage promotional
copy, email sent to customers, postcard sent to past purchasers and press
release sent to national press. |
SEE OTHER
PORTFOLIO AND CASE STUDIES: |
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Samples of:
Newsletters & Mailings,
Copywriting & Editing,
Strategy & Analysis,
Marketing & Sales Materials, Websites,
Training, Workshops & Presentations,
Human Resources,
Consumer Research,
Business Management,
Career Development,
Non-Profit & Charitable |
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