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CASE STUDIES

NEWSLETTERS & MAILINGS - CASE
STUDIES
Includes: Direct Mail,
Email campaigns,
E-newsletters,
Ezines,
Newsletters,
Mailers,
Surveys |
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Click on a thumbnail image below
to view project samples.
Files are .pdf Adobe Acrobat.™ If not installed, click
on the Acrobat Viewer for a quick
download & instructions |
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Project:
MONTHLY EZINE for Website designer and web hosting company
Challenge: Create monthly newsletter format, content, and layout for
this website design and hosting company. Write articles, case study, news,
question and answer and edit testimonials. Provide newsletter in HTML and
PDF format. |
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Project:
MONTHLY EZINE for Virtual Assistant and Consulting firm
Challenge: Create monthly newsletter format, content, and layout for
this virtual assistant/V.A consulting practice. Write articles, case
study, news, and edit testimonials. Research, review and write small
business tips, resources and links. Create personalized column and conduct
interviews for more information. |
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Project:
DIRECT MAIL LETTER for Real Estate Agent
Challenge: Introductory personalized letter to establish realtor as a
resident who cares about the neighborhood and its property values.
Resulted in excellent conversion rate for realtor. |
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Project: EZINE INTRO
for Professional Networkers Group
Challenge: Create copy for introductory ezine, brochure and website
for a group of professional small business owners. Develop short targeted
copy for 20+ businesses to introduce services and highlight unique
competitive benefits. |
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Project: EMAIL
NEWSLETTER for Residential Community
Challenge: Provide monthly news for residents of a subdivision and
build a sense of community. Read and research topics from newspapers,
emails and websites, and write in easy-to-read format. |
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Project: Customer
EMAIL NEWSLETTER for Online Retailer
Challenge: Create frequency-based newsletter to create warm,
friendly, knowledgeable image for this retailer. Target requesters and
customers and introduce new products, announce sales and build rapport. |
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Project: Client EZINE
for career consultant
Challenge: Provide career information, tips, articles and
suggestions for requesters and former clients of this career consultant
and writer. |
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Project: MEMBER
SURVEY for National Association
Challenge: Develop a survey for association to get data from
certified members about the certification program, how it was used and how
it has benefited them. Write summary including feedback and
recommendations for
association president and committee.
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Project: Mailed
CUSTOMER SURVEYS for Retailer
Challenge: Develop a one-page mailed survey for past 12 month
customers for this catalog merchandiser of consumer apparel. Enter
results, create demographic groups and report on results.
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SEE OTHER
PORTFOLIO AND CASE STUDIES: |
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Samples of:
Newsletters & Mailings,
Copywriting & Editing,
Strategy & Analysis,
Marketing & Sales Materials, Websites,
Training, Workshops & Presentations,
Human Resources,
Consumer Research,
Business Management,
Career Development,
Non-Profit & Charitable |
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