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Project: CREATIVE BRIEFS for client projects

Challenge: Explain to clients what a creative brief is and how they are used in the creative field to develop clear strategies and ensure alignment between clients and writers. Customize each brief for each client as part of the development process.

Project: BUSINESS REVIEW for small company

Challenge: Create detailed outline of data needed to conduct through business review for small retailer. Segment needs and questions to be answered by data. Work with client to collect and analyze data. Write recommendation for changes to long-term strategies and identify business opportunities.

Project: COMPETITIVE WEBSITE REVIEWS for online business.

Challenge: Before launching a complete website redesign, identify and analyze comparable websites from competitors. Decide what works, what does not work, and what features are consumer friendly and unique. Used competitive review as a way to create agreement among team members and set strategy for redesign, using successful elements of other sites.

Project: Write PROMOTIONAL COPY for online retailer.

Challenge: Conceive and develop promotion that donates proceeds to non-profit organization in return for sales. Write home page promotional copy, email sent to customers, postcard sent to past purchasers and press release sent to national media.

Project: Research and create SWEEPSTAKES RULES for online retailer.

Challenge: Research competitive sweepstakes and develop promotion to build sales. Write detailed sweepstakes promotional rules and copy to run promotion.

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