..........
.............................................
| |
CASE STUDIES

STRATEGY & ANALYSIS
- CASE
STUDIES
Includes: Business Plans,
Business Reviews,
Marketing Plans,
Market Research,
Project Management,
Promotional Strategies,
Creative Briefs,
Copy Strategies |
|
Click on a thumbnail image below
to view project samples.
Files are .pdf Adobe Acrobat.™ If not installed, click
on the Acrobat Viewer for a quick
download & instructions |
 |
|

|
Project:
CREATIVE BRIEFS for client projects
Challenge: Explain to clients what a creative brief is and how they
are used in the creative field to develop clear strategies and ensure
alignment between clients and writers. Customize each brief for each
client as part of the development process. |
|

|
Project:
BUSINESS REVIEW for small company
Challenge: Create detailed outline of data needed to conduct through
business review for small retailer. Segment needs and questions to be
answered by data. Work with client to collect and analyze data.
Write recommendation for changes to long-term strategies and identify
business opportunities. |
|

|
Project:
COMPETITIVE WEBSITE REVIEWS for online business.
Challenge: Before launching a complete website redesign, identify and
analyze comparable websites from competitors. Decide what works, what
does not work, and what features are consumer friendly and unique. Used
competitive review as a way to create agreement among team members and set
strategy for redesign, using successful elements of other sites. |
|

|
Project: Write
PROMOTIONAL COPY for online retailer.
Challenge: Conceive and develop promotion that donates proceeds
to non-profit organization in return for sales. Write home page promotional
copy, email sent to customers, postcard sent to past purchasers and press
release sent to national media. |
|
 |
Project: Research and
create SWEEPSTAKES RULES for online retailer.
Challenge: Research competitive sweepstakes and develop promotion to
build sales. Write detailed sweepstakes promotional rules and copy to run
promotion.
|
|
|
|
SEE OTHER
PORTFOLIO AND CASE STUDIES: |
 |
Samples of:
Newsletters & Mailings,
Copywriting & Editing,
Strategy & Analysis,
Marketing & Sales Materials, Websites,
Training, Workshops & Presentations,
Human Resources,
Consumer Research,
Business Management,
Career Development,
Non-Profit & Charitable |
|